The first academic year forms the foundation of the program. Its structure is designed to allow you to acquire all the tools and knowledge you need in each of the areas of managing a company. The aim is to enhance your capabilities in making management decisions.
First term, September-December
Course objective: to introduce the basics of accounting.
- Get to know the fundamentals of financial accounting in an intuitive and simple way.
- The course is aimed at participants who have no experience of accounting in their studies and/or professional activities.
- This is a voluntary course: it is taught before the official start of the first year of the Executive MBA.
Course objective: to analyze and interpret the information contained in financial statements.
- Studying the content and purpose of three types of financial statements: balance sheets, income statements and cash-flow statements.
- Learning to prepare financial statements in order to understand and interpret them correctly.
- Analyzing how you can get information from financial statements and see the uses and limitations of this information for diagnosing and solving business problems.
Course objective: to develop the capabilities of students to reflect on complex, real-world business problems.
- Analyzing the different phases affecting how you make and implement decisions (problem definition; how to set quantitative and qualitative criteria; proposals for alternative solutions and eventual decision-making).
- Changing the way you think and take action to solve problems.
- Boosting your development of analytical skills, your ability to synthesize information and think creatively.
Course objective: to provide an in-depth understanding of the fundamentals of marketing and sales strategy.
- Content includes product planning, market selection, distribution, pricing/promotion management. All of these are addressed from a commercial viewpoint.
- Understanding the commercial organization including the functional responsibilities of marketing managers and the rest of management.
- Acquiring the skills, judgment and values needed for making prudent decisions.
Course objective: to learn how to make decisions in situations of uncertainty and risk.
- Discovering how to structure problems in the form of trees – measuring the economic consequences of decisions over time, and using the concept of net present value.
- Getting to know the method of measuring uncertainty through probability distribution.
- Studying how to approach situations of risk.
Course objective: to develop the concepts of motivation, organizational scale, management styles and organizational behavior. All within an anthropological framework.
- Analyzing people’s individual behavior in various contexts within an organization.
- Deepening your understanding of cross-functional relationships, hierarchical communication and sources of authority.
- Developing skills to enable you to manage, coach and develop people.
Second term, January-March
Course objective: become familiar with financial diagnostics and forecasts, and the importance for companies of maintaining adequate liquidity.
- Learning the difference between profit and shareholder flow.
- Studying the difference between operational funding requirements and working capital.
- Using tools to analyze investments and value firms.
Course objective: to know the different uses of information (accounting or otherwise) within a company.
- Practicing calculation methods to specify the impact of operational decisions on financial results.
- Knowing the different elements that make up a company’s cost structure.
- Designing systems for comparing actual and expected results.
Course objective: to learn how to find the best way to generate client value and, in particular, competitive advantage.
- Establishing a holistic view of operations in an industrial or service-oriented business.
- Exploring the variables, basic concepts and tools to better understand the world of operations.
- Laying down the basics to diagnose and improve different types of operational systems.
Course objective: to analyze marketing management, considering the amount of time and resources (human and monetary) required to bring an offering to market.
- Studying the elements of communication: mission, market, message, media, budget and measurement.
- Delving into the sales process, in terms of the policies and supervision needed to manage vendors.
- Analyzing the main options for getting goods/services to the market.
Course objective: to provide an overview of the responsibilities managers take on in their organizations, in leading teams and in their own personal lives.
- Providing the foundation needed to frame the role of ethics in managerial action.
- Increasing one’s sensitivity toward ethical issues and the moral dimension of business decisions.
- Reflecting on the meaning of management action and the role of business in society.
Third term, April-June
Course objective: to lay the foundation for decision-making in critical areas of labor relations and human resource management.
- Exploring the management of labor relations (union strategy, collective bargaining and collective action).
- Analyzing the role of the individual, their link with company strategy and the system of HR policies and practices.
- Studying various HR policies and practices (recruitment, performance management, development and compensation).
Course objective: To describe the principles, concepts and models to help understand the context in which businesses operate, and the ways in which economic policy can change this environment.
- Reviewing the main microeconomic concepts.
- Reviewing the main macroeconomic concepts (omitting the concepts related to International Economics that are studied in the second year).
- Discussing the current economic situation and the outlook for the immediate future.
Course objective: to develop the necessary skills for financial management in companies, with a particular emphasis on decisions that align with a long-term approach.
- Studying the relationship of companies with capital markets, debt and the stock market.
- Defining value management and value creation as a conceptual framework.
- Establishing performance criteria: the consistency of financial policies in a company’s corporate strategy.
Course objective: to develop a systemic view of how to create new opportunities in various contexts.
- Exploring entrepreneurial behavior, the nature of the opportunities and the entrepreneurial process.
- Introducing concepts and tools for the design, evaluation and implementation of new opportunities.
- Digging deeper into how you direct and manage entrepreneurial teams, seek capital and form a board of directors.
Course objective: to help you think at a strategic level in various business situations.
- Introducing a coherent conceptual framework for value creation and value capture.
- Studying concepts to analyze the external competitive environment of a company and its own internal situation.
- Learning to develop a strategy for a business environment that will shape a company’s future and help it with future-focused decision-making.