The first academic year lays the foundation of the program. Its structure is designed to equip you with a holistic perspective and mission-critical skills to successfully lead all areas of the organization.
First term, September-December
Preparatory Course: Accounting
Course objective: Broaden your understanding of accounting basics.
- Deepen your knowledge of financial accounting fundamentals.
- Aimed at participants with no prior accounting exposure in their academic or professional profiles.
- This course is voluntary, imparted before the official start of the first year of the Executive MBA.
Course objective: Learn how to analyze and interpret financial statements.
- Examine the three types of financial statements: balance sheets, income statements and cash-flow statements.
- Learn how to prepare financial statements.
- Analyze the essential data you can extract from financial statements and its role in diagnosing and solving business problems.
Business Situation Analysis
Course objective: Enhance your ability to analyze complex, real-world business problems.
- Assess the diverse phases in the decision-making process.
- Widen your problem-solving perspective and approach.
- Sharpen your analytical skills, ability to synthesize information and capacity to think creatively.
Fundamentals of Marketing
Course objective: Offer an in-depth understanding of marketing and sales fundamentals.
- Expand your knowledge of product planning, market selection, distribution and pricing from a sales perspective.
- Better understand the role of sales and marketing within the organizational structure.
- Boost your ability to strategize and formulate commercial action plans.
Course objective: Learn how to make better decisions in situations of risk and uncertainty.
- Discover how use decision trees to bolster your decision-making capacity.
- Boost your understanding of measuring uncertainty through probability distribution.
- Learn how to approach and analyze situations of risk.
Course objective: Enhance your awareness of core human resource concepts, including motivation, organizational scale, management styles and organizational behavior.
- Learn how to analyze people’s individual behavior in various organizational contexts.
- Deepen your understanding of cross-functional relationships, hierarchical communication and
sources of authority.
- Boost your ability to manage, coach and develop talent.
Second term, January-March
Course objective: Explore financial diagnostics and forecasts, and the importance of maintaining adequate liquidity.
- Learn the difference between profit and shareholder flow.
- Examine the implications of operational funding requirements and working capital.
- Use tools to analyze investments and value firms.
Course objective: Examine the different uses of information (accounting or otherwise) within a company.
- Practice calculation methods to specify the impact of operational decisions on financial results.
- Analyze the diverse elements that make up corporate cost structure.
- Design systems to compare expected and actual results.
Course objective: Analyze strategies to generate client value and gain competitive advantage.
- Gain a holistic view of operations in both manufacturing and service-oriented businesses.
- Explore the core concepts and variables in the operations domain.
- Learn how to diagnose and improve different types of operational systems.
Course objective: Analyze marketing management and the necessary time and resources required to bring an offering to market.
- Study the elements of communication: mission, market, message, media, budget and measurement.
- Explore the main elements of the sales process, from internal structures to vendor management.
- Analyze the various options in main go-to-market strategies.
Course objective: Provide an overview of leadership in both professional and private ambits.
- Explore the role of ethics in global management.
- Examine real-life cases of ethical scenarios and the moral dimension of business decisions.
- Reflect on the meaning of management action and the role of business in society.
Third term, April-June
People Management / HR
Course objective: Offer a decision-making framework in critical areas of labor relations and human
- Examine the various elements of labor relations, including union strategy, collective bargaining
- Analyze the role of the individual and connection with HR policies and practices.
- Evaluate a range of human resource policies and practices, from recruitment to compensation policy.
Course objective: Analyze the core economic principles, concepts and models within a business context and the impact of economic policy.
- Review core microeconomic concepts.
- Explore main macroeconomic principles in national economies (Note: international economics are studied in the second year).
- Evaluate the current and future economic outlook.
Course objective: Broaden your understanding of corporate financial management with a particular emphasis on long-term implications.
- Study the role of capital markets, debt and the stock market in a corporate context.
- Define value management and value creation as a conceptual framework.
- Establish performance criteria within the company’s corporate strategy.
Course objective: Develop a systematic approach to create new opportunities in various scenarios.
- Explore entrepreneurial behavior, the nature of the opportunities and the entrepreneurial process.
- Introduce concepts and tools to design, evaluate and implement new opportunities.
- Explore how to direct and manage entrepreneurial teams, seek capital and form a board of directors.
Course objective: Learn how to think strategically in various business situations.
- Introduce a coherent conceptual framework to create and capture value.
- Learn how to analyze the external competitive environment and its link with the internal structure.
- Boost your ability to develop successful corporate strategies that lead to long-term, sustainable growth.