Core Courses


Fourth term, September-December

General management decision-making

Course objective: to reflect on decision-making from a general-management point of view.

  • Establishing a model to address general management issues.
  • Studying parameters that determine the quality of an organization in terms of how corporate decisions are made.
  • Learning to make a triple evaluation of the consequences of a decision (economic and non-economic).

Corporate strategy

Course objective: to know the factors to consider when making decisions in companies with diversified business portfolios.

  • Analyzing factors related to strategy, management, ownership and control of a company; the interrelationship between these factors and their evolution over time.
  • Identifying the various options that companies can engage to achieve sustainable, profitable growth.
  • Examining problems associated with implementing different growth strategies.

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Trabajo fin de máster: compitiendo desde las operaciones

Course objective: to study how general management can achieve competitive advantages through operations.

  • Going deeper into the role operations plays in an organization’s long-term competitive strategy.
  • Analyzing the general structure of operations and its components, both in service-oriented companies and in industrial firms.
  • Studying a conceptual framework based on three pillars: the mission of a company, the structure of its operations and customers’ perception of its mission.

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Master Final Project (TFM)

International economy

Course objective: gain a thorough understanding of the interdependence between business and economic policy in a global environment.

  • Studying the role of monetary policy, exchange rates and interest rates on world markets, capital flows, the European Monetary System, etc.
  • Analyzing the causes and consequences of international trade.
  • Looking into the reasons that lead countries to restrict or regulate international trade and the effects of these policies on economic welfare.

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Fifth term, January-April

Corporate communication

Course aim: to train in the art of effective public speaking.

  • Introducing persuasion theory and its application in different situations: speeches, presentations and relationships.
  • Learning the four steps for good communication: having something to communicate, communicating well, understanding the audience and communicating with the right intensity.
  • Appreciating the nonverbal aspects necessary for effective communication.

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Self Management

Course objective: to identify the keys of the leadership development process and, in particular, the essential role of self-leadership.

  • Reflecting on the leadership process in the context of a changing and multicultural society.
  • Introducing a tool that assesses three critical factors simultaneously for effective leadership development: the nature of the business, how it fits your personal profile, and stakeholder management.
  • Exploring the fundamentals of individual excellence and the keys to a successful career.

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Managing small and medium enterprises

Course aim: to apply the concepts learned in the context of small and medium enterprises.

  • Deepening your understanding of SMEs: accounting and financial aspects, business models and value creation, the relation between family (owners) and company, and the need for dynamism and initiative.
  • Introducing the legal framework to understand how to manage crises, including key aspects of restructurings.
  • Analyzing the most common constraints in the implementation of action plans in SMEs.

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Information systems

Course objective: to understand how organizations can boost their digital know-how and turn this into a competitive advantage.

  • Going deeper into four digital “drivers” as engines of change: the cloud, social networks, mobility and Big Data.
  • Studying the impact on business of these digital “drivers”.
  • Encouraging the development of new management capabilities to recognize opportunities and threats in the digital world, to be able to proactively manage these and maximize business value.

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Course objective: to learn and improve negotiating skills.

  • Getting to know specific principles and concepts for effective negotiations.
  • Practicing negotiation skills and reflecting on your personal style and the impact it has on others.
  • Boosting your negotiating skills, both in collaborative and competitive situations, increasing your level of awareness about the negotiation process.

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