Core Courses

CORE COURSES

Fourth term, September-December

General Management Decision Making

Course objective: Expand your decision-making abilities from a general-management vantage point.

  • Develop a framework to address general management decisions.
  • Establish parameters that assess the quality of the corporate decision-making process.
  • Examine the triple-evaluation system to appraise of the effectiveness of decisions from economic and
    non-economic standpoints.

Corporate Strategy

Course objective: Examine the essential of decision making in companies with diversified business portfolios.

  • Analyze factors related to corporate strategy, management, ownership and control and the interrelationship among these factors over time.
  • Identify various strategies to drive to sustainable, profitable growth.
  • Examine problems specific to the implementation of different growth strategies.

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Final Project: Operations as a Source of Competitive Advantage

Course objective: Learn how operations can drive competitive advantage.

  • Expand your knowledge of operations and its capacity to fuel long-term competitive strategy.
  • Analyze the components of operational frameworks in both service and manufacturing firms.
  • Evaluate operations within the prism of the corporate mission, organizational structure and client perception
    of the corporate mission.

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Master Final Project (TFM)

International Economy

Course objective: Gain a thorough understanding of the interdependence between business and economic policy in a global environment.

  • Examine the main tenets of the global economy, including monetary policy, exchange rates, interest rates, capital flows and monetary systems.
  • Analyze the benefits and ramifications of international trade on different economic markets.
  • Consider the implications of international trade regulations and restrictions.

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Fifth term, January-April

Corporate Communication

Course aim: Master the fundamentals effective public speaking.

  • Introduce persuasion theory and its application in diverse situations.
  • Analyzed the four steps for good communication: having something to communicate, communicating well, understanding the audience and communicating with the right intensity.
  • Learn how to appreciate non-verbal cues.

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Self Management

Course objective: Unlock the keys of leadership development and the essential role of self-leadership.

  • Examine the role of leadership in a dynamic, ever-evolving and multicultural society.
  • Assess three critical factors that impact leadership development: type of business, how it fits your personal profile and stakeholder management.
  • Explore the fundamentals of individual excellence and the keys to a successful career.

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Managing Small and Medium Enterprises

Course aim: Examine management and leadership issues specific to SMEs.

  • Deepen your understanding of SMEs with relation to accounting and finance, value creation and capture, business models and family relations in the case of privately held firms.
  • Study the legal framework to understand how to manage crises, including key aspects of restructurings.
  • Analyze the most common constraints in implementing action plans in SMEs.

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Information Systems

Course objective: Understand how organizations can enhance their grasp of the digital revolution and turn it into a competitive advantage.

  • Analyze the four digital drivers: the cloud, social networks, mobility and Big Data.
  • Examine how these drivers can shape corporate strategy.
  • Identify opportunities and threats generated by digital transformation.

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Negotiations

Course objective: Sharpen your skills at the negotiating table.

  • Gain a deeper understanding of the principles and concepts behind effective negotiations.
  • Practice negotiation skills and identify your personal negotiating style and its impact on others.
  • Boost your negotiating skills in collaborative and competitive situations and increase your level of awareness of the negotiation process.

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