Elective courses

During this intensive week you will choose two of the top-four most-requested programs from this selection:

New frontiers in finance

You will develop skills to make decisions in complex scenarios, where knowledge is needed on the potential of specialized financial instruments and more advanced models of analysis.

The course focuses on the following areas:

  • International finance: regulations, currencies and various business practices that can lead to problems where a specific conceptual model is required.
  • Financial markets, seen from a business perspective, as opposed to the course on Wall Street, which focuses on investors.
  • Financial innovation: to help you understand the ongoing evolution of the markets.

New trends in marketing

Consumers around the world are seeing their lives change as a result of two forces: globalization and digitization. The concurrence of both these forces results in a global converging middle-class (GCMC), which is radically different from the classic middle class because of its geographical ubiquity, size and aspirations.
Digitization, for its part, is transforming industry. The importance of the experiential aspects of consumption represents a challenge and an opportunity for business. Cars become containers of emotions and expressions of one’s lifestyle. Razors and shampoos are not only cleaning elements, but part of an experience.
How do these experiences provide value to consumers? How can an experience be marketed?
The content of this elective is summarized in 6 areas:

  • Origins of the consumers of 2020: GCMC.
  • Digitization and its effects on branding and data.
  • Sustainability, understood as a consumer demand.
  • Sustainable communications.
  • The importance of product in the era of cheap competition.
  • Creating and managing customer experiences.

Innovation and social entrepreneurship

In the past 20 years, innovation and social entrepreneurship have become a trend for executives, brand directors and traditional entrepreneurs, among others. In this context, some experts believe that social enterprises and hybrid organizations can be the answer to problems currently affecting traditional businesses.
This course explores all these elements and analyzes the most common problems associated with social innovation and social entrepreneurship.
How to combine social and financial values? What are the key factors of social entrepreneurs and innovators in developed and emerging economies? How to combine seemingly different institutional logics in the same institution? What defines success in social enterprises?
The course is based on a discussion of cases and articles from leading journals in the scientific and business domains, reading texts by social entrepreneurs and experts.
Driving digital transformation

Digitalization continues to grow at a rapid pace, changing the way we interact, consume new products and services, move around, manage our finances, and much more.
This shift also has long-term implications for businesses. How should we respond to the changing expectations of our customers and employees? How to rethink business models and strategies? How to keep up to date with the rapid pace of innovation?
The main objective of this course is to help participants gain the vision to design strategies of digital transformation, whether in existing companies or start-ups. To achieve this objective, we apply a set of conceptual and operational frameworks to support the design, development and testing of visions and business models for business-transformation projects.
Corporate law

This course examines the framework of legal principles that are inherent to a business. The goal is to encourage managers to acquire a “legal mindset”. The course aims to identify what managers should know when they observe certain situations from a legal perspective.
To achieve this aim, we devote sessions to discover how a company works from a legal perspective. How does a limited partnership work? Who makes the decisions? What happens when you accept powers of attorney? What happens when managers are rewarded through a share purchase plan? What are the differences between acquiring 17%, 22% or 50% of a company?