During the international weeks you’ll immerse yourself in the experience of the Executive MBA as you get to know three pivotal hubs of the world economy. You’ll share experiences and expand your network of contacts. Whichever destination you choose, you’ll interact with Executive MBAs from the three IESE campuses.
A unique opportunity to broaden your insight into the business world in China, one of the most dynamic economies on the planet.
You’ll know firsthand the key concepts of international operations, you will get a new perspective on globalization and you will understand the crucial aspects of transcultural management.
The international week in Shanghai is based on three modules:
Managing global operations:
• Industrial networks: optimization of network knowledge.
• Reshoring. Is manufacturing coming back to Western countries?
• The globalization of solutions.
• Centralization versus integration of I+D.
• The globalization of sourcing, production, sales, distribution and services.
• Globalizing from a developed country to an emerging economy and vice versa. The key challenges.
• Managing a global supply chain: the risks of global business.
• Managing quality in the global supply chain.
Chinese globalization and the world
• The relationship between Chinese and Western views and modes.
• China in the era of globalization: strengths and weaknesses.
• The Chinese influence in Southeast Asia.
• The hot spots of Greater China.
A module focused on aspects that enhance leadership and negotiation between actors from different parts of the globe.
Immerse yourself in the world center of markets and financial services, with a specific module on Wall Street and another dedicated to entrepreneurship.
The objectives of the course on Wall Street are to:
• Understand the main markets and their products.
• Get an insight into the backbone of these products.
• Apply techniques and strategies to real situations.
• Increase your knowledge about how the financial markets impact our lives.
The course on entrepreneurship is based on:
• Processes and methodologies for developing new business.
• Financial elements related to the creation of new companies.
• Monitoring the financial process and communication with professional investors.
Sao Paulo is the largest city in South America and its financial center is the largest in Brazil, which means the city has a major cultural, economic and political influence both nationally and internationally. Here you can take one module on business in Brazil and Latin America, and another on marketing in Latin America.
LatAm – Business in Brazil and overview of Latin America
Economic issues in Latin America are diverse and country-specific. This course will equip you with an essential overview to operate successfully in the region.
Marklat – Marketing in Latin America
A course developed to deepen your knowledge of aspects such as:
• Understanding cultural differences and the constraints of adopting regional strategies
• Identifying segments and customers at the base of the pyramid, and defining marketing strategies to reach low-income consumers.
• Identifying market trends.
• Articulating brand portfolios and competing with “b” and “c” brands.
• Adapting strategies to an environment where informal economic activity plays an important role.