First Year

The first academic year lays the foundation of the program. Its structure is designed to equip you with a holistic perspective and mission-critical skills to successfully lead all areas of the organization.

First term, September-December

Preparatory Course: Accounting

Course objective: Broaden your understanding of accounting basics.

  • Deepen your knowledge of financial accounting fundamentals.
  • Aimed at participants with no prior accounting exposure in their academic or professional profiles.
  • This course is voluntary, imparted before the official start of the first year of the Executive MBA.

Financial Accounting

Course objective: Learn how to analyze and interpret financial statements.

  • Examine the three types of financial statements: balance sheets, income statements and cash-flow statements.
  • Learn how to prepare financial statements.
  • Analyze the essential data you can extract from financial statements and its role in diagnosing and solving business problems.

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Analysis of Business Problems

Course objective: Enhance your ability to analyze complex, real-world business problems.

  • Assess the diverse phases in the decision-making process.
  • Widen your problem-solving perspective and approach.
  • Sharpen your analytical skills, ability to synthesize information and capacity to think creatively.

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Fundamentals of Marketing

Course objective: Offer an in-depth understanding of marketing and sales fundamentals.

  • Expand your knowledge of product planning, market selection, distribution and pricing from a sales perspective.
  • Better understand the role of sales and marketing within the organizational structure.
  • Boost your ability to strategize and formulate commercial action plans.

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Decision Analysis

Course objective: Learn how to make better decisions in situations of risk and uncertainty.

  • Discover how use decision trees to bolster your decision-making capacity.
  • Boost your understanding of measuring uncertainty through probability distribution.
  • Learn how to approach and analyze situations of risk.

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People Management

Course objective: Enhance your awareness of core human resource concepts, including motivation, organizational scale, management styles and organizational behavior.

  • Learn how to analyze people’s individual behavior in various organizational contexts.
  • Deepen your understanding of cross-functional relationships, hierarchical communication and
    sources of authority.
  • Boost your ability to manage, coach and develop talent.

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Second term, January-March

Financial Analysis

Course objective: Explore financial diagnostics and forecasts, and the importance of maintaining adequate liquidity.

  • Learn the difference between profit and shareholder flow.
  • Examine the implications of operational funding requirements and working capital.
  • Use tools to analyze investments and value firms.

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Managerial Accounting

Course objective: Examine the different uses of information (accounting or otherwise) within a company.

  • Practice calculation methods to specify the impact of operational decisions on financial results.
  • Analyze the diverse elements that make up corporate cost structure.
  • Design systems to compare expected and actual results.

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Operational Management

Course objective: Analyze strategies to generate client value and gain competitive advantage.

  • Gain a holistic view of operations in both manufacturing and service-oriented businesses.
  • Explore the core concepts and variables in the operations domain.
  • Learn how to diagnose and improve different types of operational systems.

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Commercial Implementation

Course objective: Analyze marketing management and the necessary time and resources required to bring an offering to market.

  • Study the elements of communication: mission, market, message, media, budget and measurement.
  • Explore the main elements of the sales process, from internal structures to vendor management.
  • Analyze the various options in main go-to-market strategies.

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Course objective: Provide an overview of leadership in both professional and private ambits.

  • Explore the role of ethics in global management.
  • Examine real-life cases of ethical scenarios and the moral dimension of business decisions.
  • Reflect on the meaning of management action and the role of business in society.

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Third term, April-June

People Management / HR

Course objective: Offer a decision-making framework in critical areas of labor relations and human
resource management.

  • Examine the various elements of labor relations, including union strategy, collective bargaining
    and action.
  • Analyze the role of the individual and connection with HR policies and practices.
  • Evaluate a range of human resource policies and practices, from recruitment to compensation policy.

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Economic Environment

Course objective: Analyze the core economic principles, concepts and models within a business context and the impact of economic policy.

  • Review core microeconomic concepts.
  • Explore main macroeconomic principles in national economies (Note: international economics are studied in the second year).
  • Evaluate the current and future economic outlook.

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Corporate Finance

Course objective: Broaden your understanding of corporate financial management with a particular emphasis on long-term implications.

  • Study the role of capital markets, debt and the stock market in a corporate context.
  • Define value management and value creation as a conceptual framework.
  • Establish performance criteria within the company’s corporate strategy.

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Entrepreneurial Initiative

Course objective: Develop a systematic approach to create new opportunities in various scenarios.

  • Explore entrepreneurial behavior, the nature of the opportunities and the entrepreneurial process.
  • Introduce concepts and tools to design, evaluate and implement new opportunities.
  • Explore how to direct and manage entrepreneurial teams, seek capital and form a board of directors.

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Corporate Strategy

Course objective: Learn how to think strategically in various business situations.

  • Introduce a coherent conceptual framework to create and capture value.
  • Learn how to analyze the external competitive environment and its link with the internal structure.
  • Boost your ability to develop successful corporate strategies that lead to long-term, sustainable growth.

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