Core Courses

CORE COURSES

COCOM, Corporate Communications

Course aim: Master the fundamentals effective public speaking.

  • Introduce persuasion theory and its application in diverse situations.
  • Analyzed the four steps for good communication: having something to communicate, communicating well, understanding the audience and communicating with the right intensity.
  • Learn how to appreciate non-verbal cues.

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Competing Through Operations

Course objective: To study how senior managements achieve a competitive advantage through Operations to get a better understanding of the role of operations in a company’s current ompetitive strategy.

  • To identify the key elements of operations strategy, identifying how to act on the differential factors that achieve its implementation.
  • To bring together the concepts learned in Operations I and align them with a company’s strategy.
  • To analyze what knowledge we need and how we make the company’s strategy operational, design the service configuration and analyze the implementation in detail.

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Corporate Strategy and International

Course objective: Examine the essential of decision making in companies with diversified business portfolios.

  • Analyze factors related to corporate strategy, management, ownership and control and the interrelationship among these factors over time.
  • Identify various strategies to drive to sustainable, profitable growth.
  • Examine problems specific to the implementation of different growth strategies.

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General Management: Getting Things Done in Organizations

Course objective: Expand your decision-making abilities from a general-management vantage point.

  • Develop a framework to address general management decisions.
  • Establish parameters that assess the quality of the corporate decision-making process.
  • Examine the triple-evaluation system to appraise of the effectiveness of decisions from economic and
    non-economic standpoints.

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Information Systems

Course objective: Understand how organizations can enhance their grasp of the digital revolution and turn it into a competitive advantage.

  • Analyze the four digital drivers: the cloud, social networks, mobility and Big Data.
  • Examine how these drivers can shape corporate strategy.
  • Identify opportunities and threats generated by digital transformation.

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Management of Small and Medium Companies

Course aim: Examine management and leadership issues specific to SMEs.

  • Deepen your understanding of SMEs with relation to accounting and finance, value creation and capture, business models and family relations in the case of privately held firms.
  • Study the legal framework to understand how to manage crises, including key aspects of restructurings.
  • Analyze the most common constraints in implementing action plans in SMEs.

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Managerial Decision Making (MADEM)

Course objective: The course’ main goal is the analysis of managerial decision making from a general management perspective.

  • Ability to diagnose interdependent situations.
  • Assimilation of heuristics and simple decision rules for complex situations.
  • Ability to assess the three possible results of a decision (extrinsic, intrinsic and transcendent) and design action plans accordingly.
  • Development of habits tending to correct decisions.

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Marketing of Experiences: How to Sell to the New Global Converging Middle Class in the XXI Century

Course objective: Examine the relevance Ecommerce is achiving in business.

  • Introduce the main issues and key questions retailers need to address when adopting digital and moving to omnichannel experiences.
  • Review economic implications of going omnichannel and how it impacts different retailers based on their business model
  • Review main internal and organizational challenges faced by retailers when going omnichannel and provide a framework and a set of tools to identify, analyse and address them.

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Negotiation

Course objective: Sharpen your skills at the negotiating table.

  • Gain a deeper understanding of the principles and concepts behind effective negotiations.
  • Practice negotiation skills and identify your personal negotiating style and its impact on others.
  • Boost your negotiating skills in collaborative and competitive situations and increase your level of awareness of the negotiation process.

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Self Management

Course objective: Unlock the keys of leadership development and the essential role of self-leadership.

  • Examine the role of leadership in a dynamic, ever-evolving and multicultural society.
  • Assess three critical factors that impact leadership development: type of business, how it fits your personal profile and stakeholder management.
  • Explore the fundamentals of individual excellence and the keys to a successful career.

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Final Project: Business Plan

Course objective: Apply and synthesize concepts and techniques of the different subjects that make up Modules I and II of the Master: accounting, finance, marketing, operations, people management etc.

  • Develop a Business Plan to start up a new company or business.
  • Consider the implication of launching a new service or a product and its economic viability.
  • Provide the guidelines to develop entrepreneurial ideas.

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