Elective courses allow you to accelerate your knowledge of core business areas. For this intensive week, you’ll be able to choose two areas of study among these options:
New Frontiers in Finance
You’ll boost your ability to make decisions in complex scenarios using specialized financial instruments and advanced analytical models. The course focuses on the following areas:
- International finance: regulations, currencies and various business practices that can lead to problems when a specific conceptual model is required.
- Financial markets from a business perspective.
- Financial innovation and the ongoing evolution of the markets.
New Trends in Marketing
A wave of increasing globalization and digitization is impacting the lives of consumers worldwide. The concurrence of these dual forces has generated a global converging middle-class (GCMC) whose geographical scope and aspirations make it radically different from the traditional middle class. Digitization, for its part, continues to transform industry. This elective will home in on six key areas:
- Origins of the consumers of 2020: GCMC.
- Digitization and its effects on branding and data.
- Sustainability as a consumer demand.
- Sustainable communications.
- The importance of product in the era of cheap competition.
- Creating and managing customer experiences.
Innovation and Social Entrepreneurship
Over the past 20 years, innovation and social entrepreneurship have become a trend for executives, brand directors and traditional entrepreneurs, among others. In fact, some experts believe that social enterprises and hybrid organizations could be the answer to problems affecting traditional businesses. How can ventures combine social and financial values? What are the key factors of social entrepreneurs and innovators in developed and emerging economies? How can firms merge seemingly contrasting objectives? What defines success in social enterprises? This course will explore these questions, as well as analyze the most common problems in social innovation and social entrepreneurial spheres.
Driving Digital Transformation
Digitalization continues to grow at a rapid pace, changing the way we interact, consume new products and services, manage our finances, and much more. This shift has long-term implications for businesses. How should we respond to the changing expectations of our customers and employees? How should businesses rethink their models and strategies? How can they stay abreast of the rapid pace of innovation? In this course, students will learn how to design digital transformation strategies in start-ups as well as in consolidated companies by applying conceptual and operational frameworks that support the design, development and testing of visions and business models for business-transformation projects.
This course examines the framework of legal principles that are inherent to businesses and teaches students how to evaluate business situations from a legal perspective. How does a limited partnership work? Who makes the decisions? What happens when you accept powers of attorney? What happens when managers are rewarded through a share purchase plan? What are the legal implications of acquiring 17%, 22% or 50% of a company? In this dynamic, in-depth course, students will learn to think with legal mindset.