International weeks provide an immersive experience in some of the world’s most vibrant economic hubs. You’ll deepen your knowledge of key markets, widen your view of global management and cultivate your professional network. In all destinations, you’ll interact with students from all three of IESE’s Executive MBA campuses.
A unique opportunity to gain a firsthand view of the business ecosystem in China, one of the most dynamic economies in the world. You’ll expand your knowledge of international operations, acquire a new perspective of globalization and enhance your awareness of transcultural management.
The international week in Shanghai comprises three modules:
Managing Global Operations
• Industrial networks: optimization of network knowledge.
• Reshoring. Is manufacturing coming back to Western countries?
• The globalization of solutions.
• Centralization versus integration of I+D.
• The globalization of sourcing, production, sales, distribution and services.
• Key challenges of globalization in developed and emerging economies.
• Managing a global supply chain: the risks of global business.
• Managing quality in the global supply chain.
Chinese Globalization and the World
• The relationship between Chinese and Western views and modes.
• China in the era of globalization: strengths and weaknesses.
• The Chinese influence in Southeast Asia.
• The hot spots of Greater China.
This module focuses on leadership and negotiation essentials in transnational teams.
Experience the global epicenter of markets and financial services, with modules on Wall Street and entrepreneurship.
The Wall Street course will equip you with the tools to:
• Understand the main markets and their products.
• Gain insight into the core mechanisms of these products.
• Apply techniques and strategies to real situations.
• Increase your knowledge about how the financial markets impact our lives.
The entrepreneurship course focuses on:
• Processes and methodologies for developing new business.
• Financial elements related to the creation of new companies.
• Monitoring the financial process and communication with professional investors.
The largest city in South America, São Paulo is the main financial and cultural hub of Brazil. The week includes a module on business in Brazil and Latin America, and another on marketing in Latin America.
Business in Brazil and Latin American Overview
Economic issues in Latin America are diverse and country-specific. This course will equip you with an essential overview to develop effective strategies in the region.
Marketing in Latin America
This course includes these key facets:
• Cultural differences and constraints of regional strategies.
• How to identify segments and customers at the base of the pyramid, and define marketing strategies to reach low-income consumers.
• How to detect and harness the power of market trends.
• Creating brand portfolios and competing with “b” and “c” brands.
• Adapting effective sales strategies in a context with a high degree of informal economic activity.